The Truth About Bottled Water

Tuesday, November 14th, 2017

When I was a “Cubie” in Silicon Valley and commuted long distances I never thought for a minute that drinking water from plastic bottles could be dangerous for you. I also never knew a thing about BPA or Bisphenol A being one of the key ingredients to make hard plastic containers – like the 5 gallon water bottles used at my company’s water coolers – or that BPA was linked to Cancer!

It wasn’t until I started researching water contamination did I find out (at the EWG Environmental Working Group  web site) that BPA has been linked to everything from breast and others cancers to reproductive problems, obesity, early puberty and heart disease! If BPA in plastic bottles wasn’t bad enough I even found out some “reusable water bottles” have BPA in them too! We’ve been digesting this stuff for decades, and according to government tests, 93 percent of Americans have BPA in their bodies – no wonder our immune systems are having a hard time dealing with all this pollution (still want to get your water from the big 5 gallon cooler?).

Oil consumption from Plastic Bottled Water Production

Did you know the amount of oil it takes to produce these plastic water bottles? Plastic bottles are created from oil. To make the 50 billion plastic PET (polyethylene terephthalate) bottles each year it takes 1 and a half million bottles of oil. That is enough oil to fuel 1 million cars for an entire year. That is only the oil that goes into the bottles. It does not account for the energy it takes to run the manufacturing plants and the bottling company or to clean and prepare the water for bottling or for the shipping of the water once it is bottled.

Global warming on plastic bottles should also account for the amount of Carbon Dioxide that is released into the atmosphere. In fact, for every of PET plastic bottles three tons of carbon dioxide is created. This is 0.1 percent of greenhouse gas emissions each year or 2.5 million tons of carbon dioxide –

The Story of Bottled Water

The following video was created several years ago by The Story Of Stuff Project – the message is even more important now:

Ready to start using a reusable Puritii Bottle? Click here to order

Puritii Bottle and Helping Napa Fire Victims

Saturday, November 11th, 2017

Picture from our Neighbor’s house across valley on Longhorn Ridge – the lights below the fire are Circle Oaks homes just before we lost power. See how massive and close the fire was?



As you can see from the picture above,  our neighborhood (the lights below the fire line  were from our homes before the power went out) was close to being consumed by a massive wall of flames – only the wind changes stopped the advance. It was 1 am when the Napa County Sheriff knocked on our door that Sunday morning, October 8, and when he told us we had to leave immediately we had not idea how close the flames were (could not see over the ridge behind us). One of our neighbors sent us this picture  and we were shocked to see how close and how massive this fire was! Now we know why we were told to grab what you can and get out immediately – evacuation was mandatory and there was no time to talk.

The smell of smoke was almost overwhelming and it was pitch black outside and as we hurriedly packed a few things the power went out – we were suddenly fumbling in the dark using flashlights to see what things of our 31 year marriage we should salvage.  It was like being in a movie and suddenly the biggest thing was to find kitty and get the  hell out of there – leave the stuff behind (I waved goodbye at the Porsche and the boat as we drove off – they did not seem important anymore).

Amidst much meowing and smoke we traversed dark ash laden back roads along Hwy 128 to the Red Cross shelter in Calistoga, all the while noticing red glowing ridgelines above us as we drove – the fire was massive and it felt like Armageddon had arrived! Nowhere felt safe that morning, in fact when we got to the shelter there was another huge fire  moving up the hillside behind the shelter – what if the the wind changed while we slept (which it did but we had left earlier – the shelter was evacuated later that morning)?!

This was the beginning of a long week as we joined thousands of other fire evacuees in red Cross shelters and heard heart wrenching stories of people who lost their homes and had to run for their lives. The smoke in Napa got so bad we had to go further East (we were ready to go to Tahoe if needed) – gasping for air was not fun and we needed to find clean air. As we ran from the haze and advancing fires I wondered if this was our future, worldwide, and we were all about to be punished for trashing Mother Earth like we have – Global warming and catastrophic weather were about to be the norm (though the fires dominated the news there were still scenes of major floods from Hurricanes, people losing everything in a matter of hours, and going to shelters just like we were)! Was this our future?

Could Puritii Water Bottles Make a Difference?

As we refilled our our Puritii Water bottles from taps and hoses I noticed truckloads of bottled water being unloaded by forklift, and pallet after pallet of bottled water being moved into position for easy distribution – I flashed back on a Global Warming  documentary I had watched and how plastic bottles were not only choking the Earth’s atmosphere but trashing our Oceans and landfills at an alarming rate – humans are now producing a million plastic bottles per minute and recycling is already impossible (only 7% is actually recycled – the rest goes into landfill and water ways).

I remembered how San Francisco had banned the sale of bottled water a couple of years ago but was still the only major city that has taken action – didn’t everyone know that bottled water is one of the leading causes of global warming (which very probably caused our fire storm in the first place? 

It has been over a week now since we were allowed to return to our home – we were so fortunate our community was spared -we are very thankful too. However,  I am also impassioned about taking action on this Global warming thing and being part of the solution on preserving our precious planet.

How To Take Action

Using Puritii bottles is not the total solution but it will sure help! As I mention on this web site, one Puritii Water Filter filter produces the equivalent 450 plastic bottles of water (which I dare say is much better quality water than any bottled water out there) – what if thousands, no tens of thousands (OK, how about millions) of people were to switch from bottled water to Puritii and enjoy perfect water every time and not leave a trail of plastic bottles behind?

I did a little spreadsheet on how many plastic bottles can be eliminated:

See how we can make a difference?

This Is a Global Project

If you go to my you will see a scenario where all Puritii purchases can help fund charities – thousands of them. I have already setup a 5013c non-profit organization to kickstart this project and I intend on talking to other sympathetic supporters/companies/non-profits/Churches to see if they want to participate in this also. One of the biggest features of this type of fund raiser is the ongoing RESIDUAL income produced from Puritii purchases…drum role please….WORLDWIDE.

Here’s a couple of sample scenarios:

Since San Francisco has banned bottled water why not have SF Sports Teams kick this project off with large purchases of co-branded Puritii Bottles to be sold at their games and at sports outlets?

Visualize packed stadiums of  SF Giants, 49er, or Warrior fans drinking from Puritii bottles with their team emblems on them and their non-profits getting 15% residuals on every water Puritii filter reorder – every 2 months  for life?  How many of the 42,000 fans at AT&T park would like to have their favorite Team’s log on their water bottle, while getting the best water on the planet, and saving 3,000% over buying bottles water? Let’s be conservative and say only 10,000 of the 42,000 use Puritii bottles – that is still 4,500,000 bottles eliminated every 2 months AND a handsome residual going to the charity of choice.

How about Raider fans across the Bay?  Oakland Raider Owner Mark Davis already committed a million dollars to help fire ravaged Napa and Sonoma counties recover – why not create permanent funding by giving out tens of thousands of Oakland Raider labelled Puritii water systems so everyone can save 3,000% over buying bottled water and not pollute anymore either?

How about Cruise ships that dock in San Francisco – instead of loading thousands (about 2,000 per cruise ship per week times x cruise lines) of plastic bottles of water to each ship every week why not load thousands of San Francisco branded Puritii bottles on each ship and when the passengers disembark/return to their origin city/country the SF Logo is shown every time they drink from a bottle.

Free Marketing Wherever Puritii Bottles are Seen

Here’s my wife drinking from a Puritii bottle with a local vineyard logo on the the bottle – see how the logo is displayed every time you take a sip of water? Some local San Francisco artist could make a really special logo about the fires and the wonderful people that are helping our area recover.

What company wouldn’t like this kind of continual advertising worldwide (wherever these bottles wind up) for a one time donation to a fabulous cause?

How about CDF (Cal Fire) using these bottles vs bottled water?  How about all Fire Fighters (one of the projects of the 5013c I founded is to get these bottles to firefighters for free!). They can refill from the fire hoses – on site – in real time.

How about Native American Casinos having these bottles with their logos on everyone of them – the perfect souvenir and on-going residual revenue for Native American charities.

How about United Airlines who are head quartered in SF? Can you see United Passengers with a United Airlines logo on their Puritii water bottle while each purchase helps a local charity?

The list goes on and on and the possibilities are endless – see the vision?

Want to help on this project? Fill out the Contact form on this site and I will fill you in on the details.

Excited about the Possibilities!

Marcus Cox
Author, Blogger, Entrepreneur, and Passionate about helping make the world a better place!



Drinking Lake Water with Puritii 2.0 – Lake Berryessa, CA

Thursday, July 13th, 2017

The Puritii Water Filtration system was first released in 2012 and since then has won many rewards and been recognized as one of the best portable Water Filtration bottles in the industry – my wife and I have been using our Puritii Water Filtration bottles since they first came out. With Puritii we were able to drink from ancient water sources (i.e. century old pipes in Pompei) all over Europe, in Asia, and drank from swamps and streams around the world (don’t try this with a Britta!) – we never got sick. The only problem with the first Puritii system was how hard it was to draw water through the filter sometimes – with Puritii 2.0 this problem is fixed.  The new system is so efficient it is like sipping on a huge straw, but most importantly you still get the incredible filtration power (up to 100 times NSA standards) that Puritii became known for.

My wife and I were out on Lake Berryessa (we go boating every week) a couple of weeks ago and I did a little video on how easy it is to use Puritii on the lake..

Puritii Water Filter Bottle Demo Video

(Note: on the video I say one filter replaces 378 bottles of water – the new Puritiii Triton filter replaces 455 bottles of water):

Why Filter Flouride From Drinking Water

Saturday, August 9th, 2014

The Fluoride controversy has flourished for decades and entire countries have banned it’s use in water – however, in countries like the USA and Canada governments force fluoride on large populations whether they like it or not. The following documentary is a powerful statement about the dangers of Fluoride and why you might want to filter it from your drinking water. Myself, I carry my Puritii Water Filter bottle wherever I go and do not worry about the local water quality. Another thing to consider when you are traveling or away from your industrial strength home water filter system – most bottled water is actually filtered tap water and many do not filter out the fluoride.

Dangers Of Fluoride

The following documentary titled “The Great Culling: Our Water Official Full Movie” is really well done and features interviews with well known scientists and researchers on what fluoride is made from, why it can be harmful to people who drink it, and why it has been added to drinking water for decades. If you are already familiar with the fight to get fluoride removed from city water supplies this movie will help your conviction on the matter – if you are not familiar with the fluoride debate this is a must see!

You be the judge….

ARIIX Puritii in Cancun, MX – the perfect Travel companion

Wednesday, November 27th, 2013

Puritii water filter bottles are perfect for traveling when you are going to places with notoriously bad drinking water. My wife and I have been going to the Yucatan in Mexico for over 25 years now and though we love it we know from experience how a vacation can be turned upside down by drinking local water contaminated with bacteria and a lot of other things that make you sick. We intimately know the meaning of “Montezuma’s revenge” and spending days of precious vacation time staring at the ceiling. For the last couple of years we have carried the ARIIX Puritii Water Filter bottle and been able to drink from all sorts of disgusting water sources without getting sick.

Bottled Water vs Filtered Water

If you watched the Truth About Bottled Water video you already know bottled water is not really like those slick marketing logos on the bottles – in fact over 40% is from tap water. Those cute little plastic water bottles often sit in the sun for hours and the petrochemicals in the plastic leech into the water and by the time you drink it (or buy it – I have seen pallets of bottled water roasting in the hot Mexican sun) chances are strong the water is already contaminated. If you ever Googled BPA (one of the chemicals in bottled water), + cancer you will also understand why it is better to use a filter bottle instead of bottled water.

Cancun Beach Pollution

Cancun has one of the most beautiful beaches in the world and we have always cherished how clean it is. This year I noticed the staff at our Hotel raking the beach and then burying it in holes. Mostly seaweed but there was a lot of plastic they put in bags too. It might be a drastic contrast but the picture below is from another formerly beautiful tropical location and it is not pretty:
Plastic Waste

I went out on the Cancun beach with my camcorder one morning before they raked up the plastic trash floating in off the Caribbean – this is just from one night of trash coming in off the ocean:

ARIIX Puritii can make a big difference

Did you see the picture of my wife standing next to 378 plastic water bottles (home page). Can you imagine what a thousand piles of these would look like on the beach? One of our friends and business partners in Cancun did a little video clip with me on how we can help the environment while having safe water wherever we go.

Here is the clip:

Tim Sales State of Our Water – Breakthrough Summit

Tuesday, July 9th, 2013

Water pollution is the #1 cause of death on planet earth now and the situation is getting worse. In this inspired talk by Mr. Tim Sales at the launch of the Pure Water Movement in Carlsbad California he gave a talk on how this situation happened and what we can do about it.

Here is the video from that conference:

Using Puritii Water Filter with Camelbak Packs

Sunday, December 2nd, 2012

Camelbak Packs are a popular product among hikers, bikers, campers, the Military, and disaster relief personnel (our CDF firefighters here in California use these).  It is difficult to pack large quantities of water around and of course drinking water that has been in plastic bottles for a long time (especially in the sun – my friend just returned from duty in Afganistan and he said the bottled water sat baking in the sun for days before they drank any) the chances are strong the petro chemicals found in plastic will leech into your drinking water (non-BPA or not). Even the bladder on the Camelbak pack is plastic so it is probably a good idea to have an inline filter to protect your drinking water. Since ARIIX Puritii Water Filters have been proven to remove contaminants as much as 100 times the NSF standards, it is a good filter to use when you travel or hike.

ARIIX is coming out with a special filter that will fit the Camelbak Pack but I am impatient so I went ahead and put one of my own ARIIX Puritii water filters on my Camelbak Pack – it works great! The following video shows you how to adapt your Camelbak Pack to include the ARIIX Puritii Water Filter so you can be sure you are drinking nothing but the best water when you backpack.

Tim Sales Call on What’s in Your Water?

Thursday, November 29th, 2012

The following conference call on the Puritii Water Filter system featured ARIIX CEO, Dr. Fred Cooper, and ARIIX Master Distributor, Mr. Tim Sales. Like many of us, Dr. Cooper, and Mr. Sales were relatively naive about what is in the water we drink these days but you will hear on the call how radically things have changed.

Tim is renowned for being a perfectionist and he has been more than diligent on his research of water filter systems. Of course Dr. Cooper is known for being extremely smart, and since I have known him I can safely say he has a deep passion for technology and only offering the best products for ARIIX. The patented 3 stage Puritii water filter is truly different than other portable filters on the market and on this call you will hear why.

Some of the information on the call might shock you – but if you are serious about having good water to drink wherever you go you really need to hear this:

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Note: If the recording does not play try refreshing the page (F5)

The Truth About Bottled Water

Wednesday, October 31st, 2012

Puritii Water Bottle Wins Best New Product of the Year Award

Monday, September 10th, 2012

Voted best new product of the yearThe Puritii Water Filtration bottle was just released in June, 2012, and it is already being touted as one of the best new products of the year. When compared with millions of other products on the world market today the Puritii Water Bottle won the coveted Bronze medal Stevie Award for Best New Product of the Year.  In addition to the Best New Product of the Year category, ARIIX, the owners of the innovative Puritii Water Filtration System also took the Bronze medal in the Stevie Best Company/Organization in the International Business category. After doing over $24,000,000 in sales in their first year ARIIX has proved it is not only innovative and has a high caliber product line but is a company that will be around a long time.

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