Why Water Filtration

Water born contaminants are now the #1 cause of death on planet Earth and unless you filter your water your health is at risk. Even when you filter water you cannot be sure you are removing enough contaminants so understanding water filtration systems is an important part of staying healthy in today's world. This blog site is about a new patented water filtration technology that was proven to exceed NSF standards up to 100 times and help you feel secure that the water you are drinking is contaminant free. The Puritii Water Filter Bottle is the first product in a water filtration product line that will help people have piece of mind wherever they are.

What Makes Puritii so Different From Other Filters On The Market?

Water filtration filters bacteria and other water contaminants according to specific filter ratings (beware of the words "up to") but the more bacteria and viruses that are filtered the more bacteria and viruses collect at the entrance to the filter. As you know, Bacteria grows fast especially when it is accumulating in one place. This is why the high performance filter bottles require flushing and cleaning at certain intervals since the accumulated bacteria needs to be flushed from the system. Puritii's unique Zeosleeve has a zeolite wall that attracts the bacteria and viruses to the Zeolite wall as they pass by. When they are stuck to the Zeolite wall a magnetic charge pierces the bacterial or virus's cell membrane and kills it rendering them harmless. Normally, if you put a water filtration bottle down for any amount of time you can be sure the bacteria and viruses have been growing at an alarming rate - unless you have Puritii. This is especially important if you are going on trips or disaster preparedness (Puritii filters last 10 years while in the wrapper) since your filter must last longer than normal.

This little filter filters water as well or better than most home filter systems. Not only does it filter disgusting water sources and provide crystal clear drinking water wherever you are but it is completely portable. You can take it hiking, fishing, biking, jogging, carry in your car, use it at restaurants, take it with you when you go ashore in foreign ports of call, use it in jungles teaming with bacteria, polluted rivers and streams, drink tap water even when the sign says not to drink it, and have total peace of mind knowing the water is safe to drink. It is especially good for people in the Military who often deal with water supplies from polluted sources (the Navy Seals are using it now) or have to drink bottled water that has been baking in the sun (the plastic leaches into the water). I also tested the filter with my Camelbak Pack and Camelbak water bottle to add state-of-the-art water filtration to my Camelbak gear.

I tested this filter system in stagnant streams full of bugs, a swamp, drank out of a local lake off the back of a boat, and even drank from a drain pipe that had a dead Fox carcass on the other side (see my demo video here) . The water was perfectly clear and almost sweet each and every time and I never got sick. Since we live in the San Francisco Bay area we have a stockpile of filters now....just in case of the next "Big one". Safe drinking water is one of the first things to disappear in a disaster.


Why is Water Filtration Important

There are a lot of reasons:

Contaminated Tap Water

Tap water in the USA is tested on a regular basis and must adhere to Federal guidelines that were put in place 35 years ago. You may be shocked to learn what contaminants are in your tap water. The New York Times did a special report on the contaminants found in Tap waters and has links to testing results by City and State. For example, in Houston there are 3 contaminants listed above legal limits and if you hold your mouse over the 3rd contaminant you will see several "haloacetic acids" listed along with the description. If you want to know what is in your municipal water follow the link below and look up your city and state:

Click here to see what contaminants are in your tap water

Did you see what causes the contaminants? Household cleaners, pharmaceutical drugs, chemical waste...the list goes on (have you ever read the Poison warnings on containers? These are going down your drain into the municipal water supply!). The water treatment plants can only remove so much, and if you think about it, we've been pouring cleansers and a zillion other chemicals into our water systems for decades - it is hard to filter all that in one process. It is pretty clear you need good water filtration to stay healthy and the situation is only getting worse.

Endocrine Disruptors - What are they and how did they get in our water

During all those years of recycling our drinking water there were millions of us taking prescription drugs - did you know almost all tap water in the US contains residues from those prescription drugs? Chances are they were not prescribed for you either, and if you are a guy I am sure you don't want to hear you are taking birth control products. When I first read this report on Endocrine Disruptors I wanted to know if Puritii filtered out Pharmaceuticals and Endocrine Disruptors and searched for some test results. The good news it does... lab tests showed that tap water filtered by Puritii made the Endocrine disruptors virtually undetectable. I'm not sure about other water filters on the market but I am glad to know when I drink from Puritii I am not drinking recycled birth control pills!

Weight Loss and Drinking Water

A friend of ours is Paraplegic and is paralyzed from the waste down. She was terribly overweight (as was I until I tried the same program) and of course could not exercise. She has lost over 130 lbs now and gave a passionate talk at the launch of the Pure Water Movement about how Puritii helped her lose so much weight. Filtering out your neighbors hormone pills make a big difference in your ability to lose weight.

Facts on Bottled Water

Bottled water has some fabulous pictures on the bottles showing cascading streams and water falls, beautiful mountains and more. Did you know most of it comes from tap water?. Bottled water is not regulated like municipal water supplies and regular testing is not required or monitored like tap water is. The EWG did an extensive study and said:

We found chemical contamination in all bottled waters tested. They contained disinfection byproducts, fertilizer residue, and pain medication."
Environmental Working Group

The movie "Tapped" is an excellent documentary on some more of the problems with bottled water - here is the trailer:

(Full version can be seen here)


How Does Puritii Compare to Other Products on the Market?

There are several water filter bottles on the market today and they come in all shapes and sizes. Some have pumps on them, othersPuritii Water Filtration Facts are too large to carry, and then there are some bottles like the Puritii water bottle that are totally portable and will fit in a standard cup holder. Trying to decipher which is a superior product depends on a number of factors and what the intended usage is. If you want to get the best filtration possible then you need to do your due diligence and identify what is important and what is not. When you get to filtering microscopic particles like Viruses and Bacteria the filtration capabilities are considerably different.

When the Puritii water filtration bottle was released in June of 2012 the press release made some very bold claims. When Puritii was tested at a renowned laboratory results showed Puritii filtration levels exceeded NSF requirements by as much as 100x!

Water Filtration Smoke & Mirrors Marketing

Most of us are not familiar with NSF certifications and the difference between log 6 or log 2 - or log anything for that matter. However, if you want to feel confident when you drink from polluted water sources you need to be informed and not fall for some slick marketing pitch. Be sure you get the facts and lab test results with filtration ratings.


Filtering Bacteria & Viruses

In order to filter those tiny critters called Bacteria and Viruses you need to get down to nanometer size - and when filtration holes are that small it is really difficult to get water through the holes. The ARIIX Puritii Water Filtration bottle with patented Aquaspear technology is very efficient at removing bacteria and viruses and tests show it exceeds NSF requirements as much as 100 times the required amount. Unlike reverse osmosis filtered water that strips valuable minerals from the water, Puritii allows those minerals to pass through - it even increases water alkalinity too.

Another thing that is very important is bacteria buildup in the filter itself. Many water bottles on the market require "flushing" of back washing and require a pump to do this. The Silver-based Aquaspear Antimicrobial Technology suppresses the growth of bacteria, algae, fungus, mold & mildew within the filter media so there is no need for flushing or back washing. Think about it - if your water filter is stopping Bacteria and Viruses from going through the filter how much build-up of that filtered contamination will occur over time? How effective will the filtration be with so much buildup of Bacteria and Viruses?


Cost Savings over Buying Bottled Waters

Another great bonus of using the Puritii Water bottle instead of drinking bottled water is how much money you can save. Have you ever travelled and bought bottled water at airports or Hotels? I have seen prices as high as $6 a bottle! One Puritii filter lasts for about 2 months, costs $54.95 (member price - and up to 60% discounts available on bulk purchases), and filters approx 50 gallons of water. Fifty gallons is the equivalent of 378 16.9 ounce bottles of water so multiply whatever you pay for bottled water times 378.

At the Pure Water Movement Launch in Carlsbad California my wife stood in front of a basket of 378 plastic water bottles and the pile was bigger than she is. Imagine how many of these piles of plastic go into our environment every day!

What do you pay for 455 bottles of water?

The following chart shows how much people are spending on bottled water - in most cases it is more expensive than Gas!

Note: These prices are from the Wal-mart Web site and do not include shipping & Handling charges

Bottled Water Costs vs Filtered Water

Going Green

If you are familiar with the Great Pacific Garbage Patch, the massive floating layer of plastic waste (bigger than the state of Texas) floating in the Pacific Ocean then you know we do not have a lot of time left. We need to stop polluting our planet now, and using a reusable water container is an excellent step in the right direction. Just think of how much we can help our planet by using a reusable water bottle (i.e. 1 Cruise ship of 2,000 passengers using reusable bottles vs plastic bottles = 2,000 less plastic bottles per trip) instead of buying bottled water.

If we don't do something now it might get ugly...

Plastic Waste




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